Event Sponsorship Agreement Sample: Tips for Drafting an Effective Document

An event sponsorship agreement is a legally-binding document that outlines the terms and conditions of a sponsorship deal between a sponsor and an event organizer. Such agreements are essential, regardless of the size or type of event, as they ensure that both parties uphold their end of the bargain and achieve their goals. In this article, we will provide a sample event sponsorship agreement and offer tips for drafting an effective document.

Sample Event Sponsorship Agreement

[Event Name] Sponsorship Agreement

This sponsorship agreement (“Agreement”) is made on [Date] by and between [Sponsor Name] (“Sponsor”) and [Event Organizer Name] (“Organizer”).

1. Sponsorship Package

Sponsor agrees to provide the following sponsorship package for the [Event Name] (“Event”), which will take place on [Event Date(s)] at [Event Location]:

– [Insert Specific Benefits of Sponsorship]

2. Sponsorship Payment

In consideration of the sponsorship package provided by Sponsor, Organizer agrees to accept the following payment:

– [Insert Payment Amount and Payment Schedule]

3. Sponsorship Obligations

Sponsor agrees to fulfill the following obligations:

– [Insert Obligations, e.g., providing promotional materials, setting up a booth, providing product samples, etc.]

4. Organizer Obligations

Organizer agrees to fulfill the following obligations:

– [Insert Obligations, e.g., providing space for Sponsor’s booth, advertising Sponsor on all event materials, providing access to event attendees, etc.]

5. Intellectual Property

Sponsor owns all intellectual property rights related to its products and services. Organizer agrees not to use, reproduce, or distribute Sponsor’s intellectual property without prior written consent.

6. Termination

Either party may terminate this Agreement upon written notice if the other party materially breaches any of its obligations under this Agreement.

7. Governing Law

This Agreement shall be governed by and construed in accordance with the laws of the state of [Insert State], and any disputes shall be resolved in accordance with the laws of that state.

8. Entire Agreement

This Agreement constitutes the entire agreement between Sponsor and Organizer and supersedes all prior negotiations, representations, and agreements, whether written or oral. This Agreement may not be amended except in writing signed by both parties.

Tips for Drafting an Effective Event Sponsorship Agreement

1. Be Specific

The more specific the agreement is, the less room there is for misunderstandings or disagreements. Include details such as the sponsorship package, payment terms, and obligations of both parties.

2. Clarify Intellectual Property Ownership

If you are the sponsoring company, ensure that your intellectual property is protected by clearly outlining ownership and use rights in the agreement.

3. Outline Termination Conditions

It is important to define how and when either party can terminate the agreement, especially if there is a breach of contract.

4. Consult Legal Counsel

Before finalizing the agreement, consult legal counsel to ensure that it includes all necessary clauses and is legally binding according to local and state laws.

Conclusion

A well-drafted event sponsorship agreement is essential for the success of both the sponsoring company and the event organizer. By following the sample agreement and tips outlined above, you can ensure that your agreement is clear, concise, and effective. By taking the time to draft a comprehensive agreement, you can avoid misunderstandings and ensure that your event sponsorship deal goes smoothly.